7 tangible benefits of a printed brochure

We live and work in a digital age – which we love – but I believe that there’s still very much a place for print. I’d much prefer to receive a well-designed, lovingly crafted brochure or catalogue in my morning post than the plethora of junk emails that await me daily on every device.

For those of the opinion that that digital is the only way, I always remind them that even Google still write to me several times a year! Far from being obsolete, print is actually a great way to achieve cut-through in the crowded digital space.

Both print and digital are an important part of communicating with your customers – each have their place, and both are part of the ‘six points of contact’ that influence decisionmakers when choosing a brand, company, product or service to use.

So let’s explore some of the tangible benefits of using print in your marketing mix – specifically, in the form of a well-crafted printed brochure.

 

#1. LONGEVITY

A printed brochure is tactile, it’s permanent. Like a good book, you can pick up a piece of printed media, browse at your leisure and come back to it later, whereas you’re less likely to keep referring to the same email or website. If it’s beautifully presented, people are reluctant to simply bin it, and will tend to keep it to refer back to days, weeks, months or even years later.

 

#2. SHARABILITY

If a printed brochure is well designed and informative, people will share it; they’ll pass it along to colleagues or contacts who might find it interesting, useful and informative. Ultimately, this is another form of referral marketing which shouldn’t be underestimated in the marketing mix.

 

#3. ENGAGEMENT

Having the undivided attention of your reader can sometimes be a luxury in the online world; research shows that websites are often skimmed in as little as 15 seconds per visit, while print readers will typically engage with magazine content for up to 43 minutes. It makes sense – after a long day in front of a computer screen looking at multiple information streams, it’s refreshing to read a brochure.

 

#4. RELIABILITY

A brochure can communicate authority and help to build trust in your offering. It lets your customers know that you’re established and dependable, and that you take your brand – and their business – seriously.

 

#5. SPACE

People tend to have shorter attention spans online, so it can be tricky to communicate lots of information in one space; you’re relying on the reader scrolling through content or clicking through pages. A brochure, on the other hand, lets you present large amounts of information in a small and compact space – which is great if you have lots of products to showcase or complex services to explain.

 

#6. CREDIBILITY

A beautifully designed, well-printed brochure on a good paper stock can be a great way to establish a brand’s credibility and reflect its values. It helps you stand out and allows you to showcase what’s truly different about your business. For example, are you known for pushing boundaries? Being creative? Championing simplicity? Having a rich history? Print helps you communicate all this and more.

 

#7. VERSATILITY

Post it to prospective clients, pass it to new contacts at networking meetings, stock it in your reception area, hand it out at exhibitions and industry events, or use it to draw people to your website by including short URLS to your website and social channels. A printed brochure is an incredibly versatile piece of marketing collateral that can be used in countless creative ways.

 

When was the last time you received a great brochure – and do you still have it around? Love it or hate it, print is such a cost-effective way to make a big impression – just ask any of our clients. One of the things we absolutely love doing is helping brands to showcase their products and services in beautiful, creative and impactful ways.

 

As a designer, I still get just as excited about a new piece of printed work as I did when I was fresh out of Preston Polytechnic all those years ago. Nothing beats seeing that first pull of the running sheets, the smell of the ink, and the anticipation of receiving the finished piece!

 

We also recognise the importance of our environmental considerations, and our chosen printers – Crewe Colour Printers – are FSC Approved, which allows us to print onto certified papers, including recycled.

 

So how can we help you bring print into your marketing mix?

 

Send us an email at carl@carljonesdesign.com or call us on 01694 72 49 49 to have a chat or set up your complementary initial consultation...

 

 

We are a branding consultancy. We combine clear thinking, brand strategy and design – to create memorable brand identities

Carl Jones Design is an experienced, business-minded branding consultancy established over 15 years ago in 2003. We specialise in strategy-led brand consultancy and design – including brand strategy, brand positioning, brand design, brand implementation, brochure design, packaging design, websites and digital marketing.

From our contemporary design studio near Shrewsbury in Shropshire, we bring together over 50 years of combined consulting and creative experience to create compelling brands for a diverse range of sectors, working with local, national and international clients.

We believe great design is about so much more than just aesthetics; it’s about setting objectives, understanding your audience, reflecting clear values, shaping perceptions – and building recognition & awareness.

At Carl Jones Design, we work in close partnership with our clients to understand their values, their challenges and their objectives, fusing our creative expertise with a strong focus on strategy and sharp commercial awareness to build inspiring brand personas. 

Our clients are at the heart of everything we do – our goal is to bring brands to life and empower businesses and organisations to successfully compete in their marketplace. It's about defining who you are, what you do & who you do it for.

A world class website for a global business

Branding Case Study – OMNETRIC, a Siemens Company

Growth through connecting family values

Branding Case Study – CBSL Accountants

Who are you? What do you do? Who do you do it for?

To be successful you need to be positioned correctly in the context of your marketplace. What are your brand qualities, your mission statement & your aims and goals?

What is brand design?

Brand design is a tool for improving business effectiveness. It can help organisations to stand out from their competition, thereby winning more customers and improving profit. 

It’s that simple.

Going the extra mile aided new business wins that helped grow the workforce by 50%

Branding Case Study – MI Vehicle Integration

Brand storytelling

All brands need an authentic story, something that connects with people. We can help to tell that story. And we use and build on it to create successful strategy and design.

Find out more about Carl & Clare, our founders & directors

From North Wales to Lancashire Polytechnic, then London and back to Shropshire

Want to have a meeting or a chat?

Get in touch to arrange an initial complimentary consultation with no obligation — at a location and time to suit you.

Creating the extraordinary

Each brand identity or logo that we design is crafted and created with attention to detail. The same applies to brochures, packaging and websites.

Do you want to know more about Carl Jones Design?

Founded over 15 years ago and based in the beautiful Shropshire countryside, we have clients throughout the UK and in Europe

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Here is flavour of some of our work

Carl’s blog?

From Obsessive Compulsive Designer, a client’s wife hating the colour pink, creating the Tesco logo to where he finds his inspiration – some occassional musings from our Founder and Creative Director, Carl. 

Benefit from our experience

We believe that our combined wealth of experience of working in London agencies, on leading brands across a whole range of sectors, is highly applicable and valuable to all types of client.

We are a small team of experienced graphic designers, specialising in brand and logo design, graphic design and brand consulting. We are based near Shrewsbury in the beautiful Shropshire countryside, and serve clients around the UK. We create solutions that are business oriented, with an approach based on research and strategy.

Our company was started in 2003, when we (Carl & Clare) were based in London. Since then we have developed and adapted our business considerably including a move to Shropshire in 2004. During this time we have established Carl Jones Design as one of the Midlands’ most unique graphic design and branding consultancies, with a reputation for clear, well thought-out, branding and graphic design solutions for all types of businesses and organisations around the UK.

Carl Jones Design was born out of our desire to create simple, effective solutions that work.

We bring together Carl’s experience as Design Director at some of London’s top design agencies, and Clare’s experience as a fashion and accessory designer for some of the high street’s biggest names.

Our mix of skills enables us to approach our clients’ requirements from a variety of different angles, and to provide an approach which is individual to their needs. We don’t offer an off the shelf solution, we offer a unique, bespoke approach in everything we do.

So what’s our secret? The first thing we do with any new client is to get to know them. Their business, their customers, their marketplace, their challenges, their requirements and their people. In effect, we become a part of their team! Only when we’ve done this are we able to put together a brief. Once the brief has been agreed, we are then able to start the exciting part – the creative process, coming up with ideas and design concepts. We take a considered, measured approach to our work – our creativity isn’t based on what’s in fashion or the latest trend – it’s about communication, setting our clients apart. 

We are always happy to meet and discuss your requirements and to put together a written proposal, with no obligation.

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Why would you need our brand design services?

Your new business needs a name, a brand, marketing material and a website design

Your business requires a brochure, some branded stationery, vehicle graphics or signage

You’re running a social media campaign and need some striking images

Your catalogue looks dated and you don’t sell enough products

You’re frustrated with your current design agency, they don’t listen to your requirements

You’re launching a new product and it needs a name, a brand image and packaging design

Your business branding doesn’t allow you stand out from the crowd

You have an exhibition coming up and you need a display stand, a brochure design, and some advertising

Your company logo design is dated and tired – you need a full rebrand

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Do you think that we could help with your brand?

Send us an email at carl@carljonesdesign.com
or call us on 01694 72 49 49 to have a chat or set up your complementary initial consultation...