What inspired me to become a designer?

I arrived here in Shropshire via North Wales where I grew up, Preston where I studied (of a sort) Graphic Design and London where I spent 12 years at various design consultancies…

Growing up in North Wales in the ’70’s and 80’s, in the pre-internet, pre-satellite TV days, my exposure to iconic design was limited to say the least. Since an early age I was obsessed with drawing & design, and I have to say my youth was mis-spent only on the endless hours I spent honing my sketching skills (whilst listening to indie music and The Beatles in equal measures)…

Designers or artists who inspired me, for different reasons, were Terence Conran, Andy Warhol, David Hockney, David Byrne of the Talking Heads, some of Corbijn’s early images and videos for U2 and Depeche Mode, and I loved the graphic simplicity of the Sinclair ZX Spectrum and its visuals.

Why Terence Conran? Mainly because of the early Habitat furniture designs, the simplicity, and the early Habitat ethos of design for the masses.

Andy Warhol because of the graphic simplicity of his art from the ’60’s – the iconic imagery he used – an early observation of the brand-driven society that the world would become? And offering 15 minutes of fame to a boy from North Wales? Wow.

David Hockney, an artist with a graphic, almost impressionist, style of painting. And a creator of a set of works which was a great inspiration – the photocollages. He was also an early advocate of using the computer to draw with… Some kind of 80’s paintbox if I remember. Something he still does now in fact, utilising the iPhone and iPad.

All of these people inspired me  – could I become a car designer, a computer games designer, a commercial artist? A painter? A set designer? A graphic designer?

Frequent visits to the Oriel Galley in Llandudno, The Walker Art Gallery in Liverpool, school trips to London and visits to the National Gallery were also a great source of inspiration and ideas.

So, there you go. No Nevile Brody. No David Carson. No obvious ‘graphic design’ choices in there.

I always tried to look beyond the ‘obvious’…


And I’m the same now. I get my inspiration these days from people like Chase Jervis, Anton Corbijn, Living Etc, Elle Decoration, Grand Designs, architects like Norman Foster. But that’s all for a different conversation. And a future blog…

We are a branding consultancy, combining clear thinking with creativity. How can we help communicate your brand message?

Carl Jones Design is an experienced, business-minded branding consultancy established over 15 years ago in 2003. We specialise in strategy-led branding design – including brand consultancy and strategy, brand creation, brochure design, packaging design, websites and digital media.

From our busy design studio in the picturesque Shropshire Hills, we bring together over 50 years of combined consulting and creative experience to create compelling brands for a diverse range of sectors, working with local, national and international clients.

We believe great design is about so much more than just aesthetics; it’s about understanding your audience, reflecting clear values, shaping perceptions and building instant recognition. 

At Carl Jones Design, we work in close partnership with our clients to understand their values, their challenges and their objectives, fusing our creative expertise with a strong focus on strategy and sharp commercial awareness to build inspiring brand personas. 

Our clients are at the heart of everything we do – our goal is to bring brands to life and empower businesses and organisations to successfully compete in their marketplace. It's about defining who you are, what you do & who you do it for.

A world class website for a global business

Branding Case Study – OMNETRIC, a Siemens Company

Growth through connecting family values

Branding Case Study – CBSL Accountants

Who are you? What do you do? Who do you do it for?

To be successful you need to be positioned correctly in the context of your marketplace. What are your brand qualities, your mission statement & your aims and goals?

What is brand design?

Brand design is a tool for improving business effectiveness. It can help organisations to stand out from their competition, thereby winning more customers and improving profit. 

It’s that simple.

Going the extra mile aided new business wins that helped grow the workforce by 50%

Branding Case Study – MI Vehicle Integration

Brand storytelling

All brands need an authentic story, something that connects with people. We can help to tell that story. And we use and build on it to create successful strategy and design.

Find out more about Carl & Clare, our founders & directors

From North Wales to Lancashire Polytechnic, then London and back to Shropshire

Want to have a meeting or a chat?

Get in touch to arrange an initial complimentary consultation with no obligation — at a location and time to suit you.

Creating the extraordinary

Each brand identity or logo that we design is crafted and created with attention to detail. The same applies to brochures, packaging and websites.

Do you want to know more about Carl Jones Design?

Founded over 15 years ago and based in the beautiful Shropshire countryside, we have clients throughout the UK and in Europe


Here is flavour of some of our work

Carl’s blog?

From Obsessive Compulsive Designer, a client’s wife hating the colour pink, creating the Tesco logo to where he finds his inspiration – some occassional musings from our Founder and Creative Director, Carl. 

Benefit from our experience

We believe that our combined wealth of experience of working in London agencies, on leading brands across a whole range of sectors, is highly applicable and valuable to all types of client.

We are a small team of experienced graphic designers, specialising in brand and logo design, graphic design and brand consulting. We are based near Shrewsbury in the beautiful Shropshire countryside, and serve clients around the UK. We create solutions that are business oriented, with an approach based on research and strategy.

Our company was started in 2003, when we (Carl & Clare) were based in London. Since then we have developed and adapted our business considerably including a move to Shropshire in 2004. During this time we have established Carl Jones Design as one of the Midlands’ most unique graphic design and branding consultancies, with a reputation for clear, well thought-out, branding and graphic design solutions for all types of businesses and organisations around the UK.

Carl Jones Design was born out of our desire to create simple, effective solutions that work.

We bring together Carl’s experience as Design Director at some of London’s top design agencies, and Clare’s experience as a fashion and accessory designer for some of the high street’s biggest names.

Our mix of skills enables us to approach our clients’ requirements from a variety of different angles, and to provide an approach which is individual to their needs. We don’t offer an off the shelf solution, we offer a unique, bespoke approach in everything we do.

So what’s our secret? The first thing we do with any new client is to get to know them. Their business, their customers, their marketplace, their challenges, their requirements and their people. In effect, we become a part of their team! Only when we’ve done this are we able to put together a brief. Once the brief has been agreed, we are then able to start the exciting part – the creative process, coming up with ideas and design concepts. We take a considered, measured approach to our work – our creativity isn’t based on what’s in fashion or the latest trend – it’s about communication, setting our clients apart. 

We are always happy to meet and discuss your requirements and to put together a written proposal, with no obligation.


Why would you need our brand design services?

Your new business needs a name, a brand, marketing material and a website design

Your business requires a brochure, some branded stationery, vehicle graphics or signage

You’re running a social media campaign and need some striking images

Your catalogue looks dated and you don’t sell enough products

You’re frustrated with your current design agency, they don’t listen to your requirements

You’re launching a new product and it needs a name, a brand image and packaging design

Your business branding doesn’t allow you stand out from the crowd

You have an exhibition coming up and you need a display stand, a brochure design, and some advertising

Your company logo design is dated and tired – you need a full rebrand


Do you think that we could help with your brand?

Send us an email at carl@carljonesdesign.com
or call us on 01694 72 49 49 to have a chat or set up your complementary initial consultation...