Case study – Thomas Glover

  • Brand consultancy
  • Naming
  • Brand creation
  • Brochure
  • Business stationery
  • Packaging

Creating a brand from scratch is something we treasure, particularly one as exquisite as this. Our task was to name, position and create a new brand image, retail design and packaging design for this family jewellery business.

Their brief was to come up with something that builds on a reputation garnered from 20 years’ experience of dealing in and restoring jewellery and antique curios expressed as a distinctive, quality retail presence. So we did; creating a brand that would resonate and be appealing to a discerning target audience. It needed to be contemporary yet exude quality, be distinctive but also restrained – something that would showcase the value of the jewels within.


“Having embarked on opening a shop after trading for nearly 20 years we felt is was time for a change of identity to reflect our new enterprise. Carl got under the skin of our business understanding how we operated before coming up with a new name and branding to reflect our positioning in the market place. We are delighted with both the name we chose and the way the branding works for both the shop and our marketing to the wider world.”

Catherine Thomas, Director


Our work involved: Brand naming, positioning, brand image, colour palette, retail design, structural packaging, events, print and digital collateral.

Deliverables

  • Brand consultancy
  • Naming
  • Brand creation
  • Brochure
  • Business stationery
  • Packaging

To find how we can go the extra mile for your business just give us a call on 07971 250 798 or 01694 72 49 49 or drop us a line to hello@carljonesdesign.com