CBSL Accountants

This leading accountancy firm asked us to develop a new brand identity for them in order to stand out and differentiate themselves from their competitors and position the business for growth locally and nationally.

We worked with them to identify their difference and values and then set about developing a proposition and brand image that would reflect their distinct qualities.

The proposition is based on the core idea of working for families and their businesses, bringing simplicity and clarity with an emphasis on classic typography and strong, bold use of colour and is reflective of the attention to detail which is key to the business.

The brand image was implemented across both traditional and digital marketing; brochures, stationery, website, email marketing, social media, office environments and signage and has resulted in greater confidence within the business and the need to take on several more staff.