John R Thomas Florist

Brand positioning, brand creation, brand implementation, brochures & print, ongoing branding support and website, monthly support

John R. Thomas Florist – A Blossoming Brand Identity

When John R Thomas Florist approached Branded by Jones, they were looking for more than just a refresh — they needed a brand identity and an online presence. Our mission was to cultivate a visual and emotional identity that reflected their passion for floral artistry and their commitment to quality.

1. Strategy

We began by diving deep into the roots of John R. Thomas Florist, understanding their rich history, core values, and the emotions they wished to evoke in their customers. We pinpointed key brand attributes: elegance, reliability, and a personalised touch.

2. Visual Identity Development

To embody these attributes, we designed a timeless logo that combines classic floral motif with a modern twist. The new logo features a delicate floral emblem paired with stylish typography.

3. Colour Palette and Typography

We selected a refined colour palette Paired with a clean, font family, the visual identity evokes a sense of trust and artistry, resonating with both long-time patrons and new customers.

4. Brand Collateral

To bring the brand identity to life, we created a suite of branded materials, including business cards, stationery, packaging, and signage. Each piece was meticulously crafted to maintain consistency and reinforce the brand’s values at every customer touchpoint.

5. Online Presence

Understanding the importance of digital presence, we designed a user-friendly, visually engaging website. The website features intuitive navigation, beautiful real imagery from the florist rather than stock images that they are able to change on a regular basis, and seamless e-commerce functionality, ensuring that the brand experience extends beyond the shop.

6. Launch and Beyond

The launch of the new brand identity was met with overwhelming positive feedback. Customers instantly connected with the refreshed aesthetic, which honoured the florist’s heritage while embracing a modern look. Branded by Jones continues to work with John R. Thomas Florist, ensuring their brand grows in tandem with their business.