Brand positioning, Branding, Websites & digital
The challenge we were given was to create a website and collateral for this business that would be on par with its world class parentage.
We needed to convey how technology solutions could improve energy providers’ performance by integrating their energy operations with IT to support their business goals. Also key was how improved integration and exploitation of data intelligence can help businesses to capitalise on industry change.
The key to delivering complex corporate messaging in a way that was engaging and motivating was to devise a website that would provide absolute clarity in every respect, form the messaging hierarchy to the colours and fonts.