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Branding


From the people I’ve spoken to and the posts I’ve viewed on social media and email, I can see that some are thriving, some are coping. And some are struggling. Me? Thanks for asking. I’m fine. And so is our company. There are two of us in our business – Clare and myself – and we[…]

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Your brand image or brand identity is often the very first thing prospective customers notice – and in that short window of opportunity, it has to communicate everything about your business. As customers, the choices we make about which brands to engage with are so intricately woven with the image they project. Branding is so[…]

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A few years ago, I met up with an old school friend and his wife (you know who you are!)*… *so as not to offend anybody I’ll use the pseudonyms ‘Old School Friend’ and ‘His Wife’… Although I don’t think they’ll be reading this as we aren’t really in touch any more… either face to[…]

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