I’ve just cycled around the globe – and a bit further* *Ten years. 34,206 miles. One very good reason to keep going. —— The Earth is roughly 24,901 miles around at the equator. I know this not because I paid attention in geography class (believe me, I didn’t) but because somewhere along the way –[…]
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Branding
I’ve just cycled around the globe – and a bit further*
By Carl Branding, Business, Inspiration, Inspiration, Lifestyle, Opinion, Uncategorized Jul 07, 2026
Referrals & recommendations are at the heart of our business
By Carl Branding, Business, Opinion Jun 26, 2026
At Branded by Jones, referrals and recommendations have always been at the heart of our business. And continue to be. Of course, we believe in the power of brand communication and marketing. It’s what we do for our clients. We help organisations to stand out, communicate their value – and build meaningful connections with their[…]
I don’t see many posts from you. Are you still trading?
By Carl Branding, Business, Opinion Jun 16, 2026
I bumped into an old associate recently. After the usual pleasantries, he asked, ‘Are you still trading? I don’t see many posts from Branded by Jones these days.’ I smiled and replied, ‘Yes, we’re still around. In fact, we’re busier than ever.’ It’s an interesting observation and one that reflects the world we live in[…]
What is Graphic Design?
By Carl Branding, Business, Inspiration, Opinion, Startups, Tech, Uncategorized Jan 14, 2026
Christmas. The time of year where I always get asked the same question. Again. And again. ‘So, Carl what is that you do again? I don’t really understand.’ Below is what I should have said..! Graphic design is the practice of visual communication – the strategic use of typography, imagery, colour, and layout to convey[…]
Another question for Chat GPT
By Carl Branding, Business, Inspiration, Lifestyle, Opinion, Startups, Tech Feb 14, 2025
The other week, somebody said to me, ‘so, what is it that you do at Branded by Jones? Is it interior design?’ Deep breath. ‘No, we specialise in branding, communication design, graphic design’. ‘Graphic design? I’ve heard of that. What is it exactly?’ Another deep breath. I wonder how Chat GPT would answer that. Here[…]
What is ‘leading’? (pronounced ‘ledding’)
By Carl Branding, Business, Inspiration, Lifestyle, Opinion, Startups, Tech Jan 27, 2025
Just recently we were advised by a third party that they ‘didn’t like the leading’ in piece of work that we’d done. I asked for a further explanation. Turned out that they didn’t actually mean the ‘leading’. They meant something else completely. Here’s a quick explanation of what ‘leading’ actually is. In typography and design.[…]
I asked an Artificial Intelligence (AI) app a question.
By Carl Branding, Business, Inspiration, Lifestyle, Opinion, Startups, Tech Jan 09, 2025
A day or so ago, I started to write a blog about Artificial Intelligence, talking about the positives and the negatives when used in a business like Branded by Jones. I have opinions and arguments both ways. I’ll put that post on the website in a week or so. But I decided to take a[…]
What is ‘Kerning’?
By Carl Branding, Business, Opinion Aug 28, 2024
A few years ago I wrote a blog, ‘If you don’t take care of your Kerning, then your work needs burning’. Most people don’t have a clue what kerning is. And I still get asked about it. So here’s my (belated) explanation. In typography, kerning is the process of adjusting the spacing between characters/letterforms in[…]
At Branded by Jones we don’t start any design work until we have clearly defined Brand Strategy – and an agreed, solid creative brief in place. At the start of every project we spend time with our clients going through a ‘Getting to know’ session, a deep dive using our tried and trusted branding tools.[…]
Yes, print is still relevant in many contexts, despite the prominence of digital media. While digital formats have become the ‘go to’ for many applications, print continues to offer unique advantages that maintain its significance. Here are several reasons why – in my opinion – print remains relevant: Tactile ExperiencePrint materials provide a physical and[…]
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