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Branding


Online or in person?

This morning I was chatting with my daughters, Daisy & Florence, about where we’d like to visit in the coming months as lockdown is eased. I mentioned that I’d like to get out to art some galleries again. Visiting places such as Tate Modern, Tate Liverpool, The Royal Academy, Baltic in Newcastle, The Design Museum[…]

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For many years now we’ve been helping companies, organisations, charities with their branding – name, brand image, brand & business strategy, brand marketing & communication. Just recently we thought it was time to help ourselves. Having traded as Carl Jones Design Ltd for the past 18 years (yes, we are 18 this year, our company[…]

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So. Here we are again. Back in lockdown. Is it lockdown 2 or lockdown 3. For us it’s lockdown 2. The last lockdown wasn’t really a lockdown. Schools were open. The traffic on the roads was at normal levels. This time, our daughters are home from school again. They are now age 10 & 12.[…]

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Christmas 2020

What a year 2020 has been. We want to wish all of our clients, friends, associates, suppliers – and anyone who we know – a Wonderful, Happy & Safe Christmas & New Year. Take care all and see you in 2021. Illustration by Clare Heighway-Jones this year #christmas #branddesign #graphicdesign #shropshire #brandedbyjones

From the people I’ve spoken to and the posts I’ve viewed on social media and email, I can see that some are thriving, some are coping. And some are struggling. Me? Thanks for asking. I’m fine. And so is our company. There are two of us in our business – Clare and myself – and we[…]

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Your brand image or brand identity is often the very first thing prospective customers notice – and in that short window of opportunity, it has to communicate everything about your business. As customers, the choices we make about which brands to engage with are so intricately woven with the image they project. Branding is so[…]

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A few years ago, I met up with an old school friend and his wife (you know who you are!)*… *so as not to offend anybody I’ll use the pseudonyms ‘Old School Friend’ and ‘His Wife’… Although I don’t think they’ll be reading this as we aren’t really in touch any more… either face to[…]

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