Christmas. The time of year where I always get asked the same question. Again. And again. ‘So, Carl what is that you do again? I don’t really understand.’ Below is what I should have said..! Graphic design is the practice of visual communication – the strategic use of typography, imagery, colour, and layout to convey[…]
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What is Graphic Design?
By Carl Branding, Business, Inspiration, Opinion, Startups, Tech, Uncategorized Jan 14, 2026
Another question for Chat GPT
By Carl Branding, Business, Inspiration, Lifestyle, Opinion, Startups, Tech Feb 14, 2025
The other week, somebody said to me, ‘so, what is it that you do at Branded by Jones? Is it interior design?’ Deep breath. ‘No, we specialise in branding, communication design, graphic design’. ‘Graphic design? I’ve heard of that. What is it exactly?’ Another deep breath. I wonder how Chat GPT would answer that. Here[…]
What is ‘leading’? (pronounced ‘ledding’)
By Carl Branding, Business, Inspiration, Lifestyle, Opinion, Startups, Tech Jan 27, 2025
Just recently we were advised by a third party that they ‘didn’t like the leading’ in piece of work that we’d done. I asked for a further explanation. Turned out that they didn’t actually mean the ‘leading’. They meant something else completely. Here’s a quick explanation of what ‘leading’ actually is. In typography and design.[…]
I asked an Artificial Intelligence (AI) app a question.
By Carl Branding, Business, Inspiration, Lifestyle, Opinion, Startups, Tech Jan 09, 2025
A day or so ago, I started to write a blog about Artificial Intelligence, talking about the positives and the negatives when used in a business like Branded by Jones. I have opinions and arguments both ways. I’ll put that post on the website in a week or so. But I decided to take a[…]
What’s in a name?
By Carl Branding, Business, Opinion, Startups, Tech Mar 03, 2021
For many years now we’ve been helping companies, organisations, charities with their branding – name, brand image, brand & business strategy, brand marketing & communication. Just recently we thought it was time to help ourselves. Having traded as Carl Jones Design Ltd for the past 18 years (yes, we are 18 this year, our company[…]