Wenlock Spring
Stan's Cycles
Battlefield 1403
Carl Jones, Creative Director
Sytner Group
Arts Award
Eaton Manor
Wace Morgan
International Egg Foundation
Pentabus Theatre Company
Railway Enginemens Assurance Society
Angela Faulkner
John R Thomas Florists
Smoke & Pickle

It's About The Brand is a trading name of Carl Jones Design Ltd.

Why would you need our services?

We offer Graphic Design Services for businesses throughout Shropshire, the West Midlands, around the UK and Europe.

• Your company needs a name, a logo, marketing material and a website
• Your catalogue looks dated, you don’t sell enough products
• You need a brochure to market your services
• You’re frustrated with your current design agency; they don’t listen to your requirements
• You’re launching a new product and it needs a name, a brand image and packaging design
• Your logo doesn’t make you stand out from your competitors
• You have an exhibition coming up; you need a display stand and marketing material
• Your current logo looks dated and tired – you need a rebrand

Welcome to It's About The Brand, a trading name of Carl Jones Design Ltd. We’re an award-winning design consultancy offering a wide range of graphic design and branding services which can help your company or organisation achieve their marketing aims and needs.

More than just graphic design…

Our services include logo and brand design, graphic design including brochure, folder and exhibition design, website design and packaging design. We help our clients to get their message across and to stand out from their competitors… which means they win more business – that’s why we’re here!

How we work

We listen to our clients, we listen to their requirements and their needs. We then suggest what we think will help their business. We take a considered, measured approach to our work – our creativity isn’t based on what’s in fashion or the latest trend – it’s about communication, setting our clients apart. We call it strategic graphic design. We think about what we do.

At It's About The Brand we work with every kind of client – sole traders and start-ups, established market leaders, public sector organisations – companies of any shape or size.

There is no charge for an initial consultation, it’s free! We’re happy to meet and discuss your requirements and to put together a written proposal, with no obligation. We won’t do any free creative work at this stage as we feel this compromises us – how can we start to design anything before we know you a lot better?

Contact Us at It's About The Brand

We work from a design studio in Church Stretton, near Shrewsbury, in the Shropshire countryside. We work there because we like it; we were based in Central London for many years and then had a studio in the centre of Shrewsbury – we now appreciate the peace and quiet as it helps us to think about what we do…

Carl Jones Design Ltd., trading as It's About The Brand – one of the leading graphic designers in the West Midlands.